Mr. Wild Muaj 1,000 Lub Khw Muag Gelato Tom Qab 15 Xyoo: Lub Hauv Paus Kev Txawj Ntse Tom Qab Qhov Hnyav Pistachio Flavor & Chain-Scale Success
Mr. Wild, ib lub npe Gelato uas pib nrog ib lub khw 15 xyoo dhau los, tau tawg ua ntau heev hauv xyoo 2025. Nws tau nthuav dav los ntawm ntau tshaj 300 lub khw mus rau ntau tshaj 1,300, ua lub ntiaj teb lub khw Gelato loj tshaj plaws. Tus tsim Cui Jianwei hais tias nws tsuas yog tsom mus rau kev tsim khoom yam tsis muaj pab pawg lag luam tshwj xeeb, hu nws txoj kev vam meej "qee yam tsis tau xav txog."
Txawm li cas los xij, yog tias saib ze dua, Mr. Wild tau tsom mus rau ob lub hom phiaj tseem ceeb: Ua ntej, hloov Gelato—uas yog ib qho lag luam me me, ua tes ua, thiab nyuaj rau kev loj hlob—mus ua lag luam uas siv cov khoom siv hauv tsev, cov txheej txheem txheem, thiab lub kaw lus super-franchise. Qhov thib ob, xav txog qhov zoo ntawm cov khoom: siv cov txiv laum huab xeeb Italian, ua raws li tus nqi qis heev ntawm tsuas yog 20% (qis dua 100% ntawm cov khoom qab zib soft-serve), thiab xa cov khoom xyaw zoo tiag tiag. Thaum kawg ntawm xyoo 2023, nws cov saj txiv laum huab xeeb tau kis mus rau thoob plaws, ua rau kev muag khoom hauv tib lub khw loj hlob ntawm 30% thiab cim lub hom phiaj hloov pauv.
(Duab los ntawm: Xiaohongshu @Mr. Wild East China)
Txawm li cas los xij, kev hloov Italian artisanal Gelato mus rau hauv 1,000 lub khw muag khoom hauv Suav teb xav tau ntau dua li cov khoom xyaw zoo tshaj plaws thiab kev mob siab rau. Cov qauv, qab zib, thiab qhov ruaj khov ntawm cov khoom qab zib hauv cov khoom qab zib yog cov txuj ci siab heev. Gelato, nrog nws cov huab cua qis, cov saj tiag tiag, cov rog thiab qab zib tsawg, tshwj xeeb tshaj yog yooj yim rau kev tsim cov dej khov siv lead ua, qhov ncauj tsis zoo, thiab poob saj. Qhov no yog qhov uas "kev siv tshuab tsis pom" los ntawm cov khoom xa tuaj ua qhov tseem ceeb.
Kev Tshawb Fawb Txog TELLCANmuab cov kev daws teeb meem tshwj xeeb rau Gelato cov yam ntxwv qis-qab zib, qis-rog, thiab tsis muaj kev cuam tshuam ntau dhau:
- Cov tshuaj qab zib sib xyaw (TK-APM100A / TK-APM60 / TK-APM50)tswj tau qhov qab zib ntuj, sib npaug yam tsis muaj kev npog lossis kev ntxhib, thaum tsis ua rau cov ntxhiab qaub lossis cov ntxhiab tsw qab hauv cov khoom siv raw.
- Cov tshuaj ua kom khov khov ruaj khov (BQL-15, 15B)tswj kev tsim cov dej khov ua los ntawm cov pob zeb, txhim kho kev tiv thaiv kev yaj thiab kev du, ua kom muaj kev sib xws, cov qauv creamy los ntawm kev xa khoom txias thiab kev khaws cia hauv lub tub yees.
- Cov tshuaj tsw qab mis nyuj (TKF20355, TKF20106)txhim kho cov ntxhiab tsw ntawm cov mis nyuj ntuj, npog cov ntxhiab tsw ntawm cov nroj tsuag lossis cov khoom xyaw ua haujlwm, thiab muab cov khoom qab zib tag nrho, tiag tiag.
Mr. Wild tau ua tiav nrog nws cov saj pistachio nrov, tab sis kev txhawb nqa nws lub network 1,300-stores yog qhov zoo sib xws thoob plaws txhua khob Gelato. Tom qab qhov no yog lub hom lag luam txoj kev tswj hwm nruj ntawm cov khoom xa tuaj, nrog rau kev txhawb nqa los ntawm cov kws tshwj xeeb xws li Kev Tshawb Fawb Txog TELLCANhauv kev siv tshuab sib xyaw thiab kev tswj cov saj.
Cov Ntsiab Lus Tseem Ceeb
- Kev ua kom raws li tus qauv yog lub hauv paus ntawm Gelato saw scalability: Cov khoom xyaw tsawg dhau thiab cov khoom xyaw tiag tiag tsis sib haum nrog kev rov ua dua; cov tshuaj stabilizers thiab cov khoom qab zib yog cov khoom tseem ceeb.
- Cov saj zoo xav tau kev txhawb nqa los ntawm kev siv tshuab: Cov saj pistachio uas kis thoob plaws yuav tsum muaj cov qauv zoo sib xws, qab zib, thiab tsw qab thoob plaws txhua qhov kev pabcuam kom tiv thaiv lub koob npe nrov ntawm lub hom.
- Kev siv tshuab ua kom zoo dua qub ntawm qhov loj meCov tshuaj stabilizers thiab cov tshuaj tsw qab zoo tsis yog cov khoom ntxiv xwb - lawv pab cov khoom xyaw ntuj tsim ua haujlwm tau zoo tshaj plaws.
Txoj kev taug kev 15 xyoo ntawm Mr. Wild yog ib zaj dab neeg ntawm "lub npe lag luam qeeb" uas tsim los ntawm kev hais lus thiab kev paub dhau los es tsis yog kev lag luam blitzkrieg. Tab sis kev nthuav dav ntawm ntau lub khw mus rau ntau txhiab lub khw ua rau kev sib xws ntawm cov khoom lag luam ua tiav lossis tawg. Cov neeg siv khoom sim lub khw rau "qhov saj zoo"; lawv rov qab los tsuas yog thaum txhua lub khw, txhua khob, saj zoo ib yam.
(Image source: Xiaohongshu @BINGZI)
Qhov kev ua tau zoo tshaj plaws no yog los ntawm kev mob siab rau cov khoom xyaw thiab kev ua haujlwm tes ua, ua ke nrog kev txhawb nqa cov qauv meej los ntawm Kev Tshawb Fawb Txog TELLCANhauv cov tshuaj stabilizers, cov khoom qab zib, thiab cov tshuaj tsw qab. Qhov zoo ntawm Gelato yog nws qhov tshiab, tsis muaj roj ntau, thiab saj zoo tiag tiag. Kev khaws cia qhov zoo ntawd thoob plaws ntau txhiab lub khw muag khoom yog qhov ua tiav zoo tshaj plaws.
Kawm ntxiv txog peb: https://www.tellcan-tec.com/